Asphalte is a fashion brand for men, based in Paris. Their main goal is to create the perfect products in collaboration with customers, as they have a strong input in the creation process. They started on the french fundraising website named Ulule.fr with their Merinos wool sweatshirt, "Le Pull Parfait". Asphalte became the most successful fashion project on this platform after a few days. Each product is now funded directly on their website by customers before entering in production. I worked in partnership with Vincent Ribé Puig on the entire identity, logo, branding, website and tone of voice.