sirenes_top_logo

UI/UX, Branding - Fashion, 2021

Les Sirènes is a french women’s swim wear / beach wear brand. Made in Portugal from recycled materials, the brand clothes are built with the attention to details and to fit every body type. With a body positive philosophy, the company is buidling a strong community to interact with.

01. BRANDING

Logotype

sirenes_01_logo
sirenes_02_pics_bg

Inspired by the French Riviera, Les Sirènes color scheme is an ode to holidays, to the sea

sirenes_02_pics_bg-mobile

Inspired by the French Riviera, Les Sirènes color scheme is an ode to holidays, to the sea

Colors - Palette & purpose

sirenes_03_couleurs
sirenes_03_couleurs-mobile

Typography

sirenes_04_typo1

Titles

sirenes_04_typo2

Subtitles

sirenes_04_typo3

Menu items

sirenes_04_typo4

Copy

02. WEBSITE

UI/UX - Desktop

sirenes_05_screen1
sirenes_05_screen2
sirenes_05_screen3

Guiding users towards website’s main feature

Accordingly to brand’s philosophy, finding the perfect bikini should be simple and stressless. In order to help users making their way as easy as possible towards website’s main feature, the configurator is strongly promoted and can be reach from many different locations along the navigation experience.

sirenes_06_capture1
sirenes_06_capture2

The product, heart of user’s attention

Inspiring and dreamy, the photography invites customers to their next summer holidays. Through lifestyle pictures, the product is presented from all its aspects: comfort, style, confidence. Pages structure is made to set the right scene for pictures, at the center of user’s attention.

Right on tone, out of grid

When it comes to highlight specific interactions, a strong contrast can give visual hints about what the company expect from customers. Not to mention the sketchy style to help the user understand what the next page is about.

sirenes_07_drawing

Thank you for your time!

2022

2022

Back to top Arrow