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Art Direction, UI/UX, Branding, Video - Fashion, 2020

Ann Tuil is a french luxury shoes brand for women. With multiple stores in France and a wide catalog available online, they’re selling high quality shoes made in Naples from premium leathers. L’Atelier is a project from Ann Tuil, strictly based on customers surveys and prepurchase concept. Customers were virtually invited to share opinions and advices on brand’s next projects, in collaboration with their factory in Italy.

01. BRANDING

Logotype

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Main contrasting color

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#fffc00, Fleur de Soufre

Typography

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Titles

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Subtitles

02. VIDEO

Realisation & production

Taking users on a trip, on a tour to the factory

Asking customers what kind of shoes they’d like to wear in a few months can be a frustrating experience since we’re all used to instant online shopping. To express the meaning of their insights in the project, but also ease this frustration, I wanted to induce craftsmanship awareness. Basically guiding customers to a factory tour, through each step of the shoes making process.

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Project’s teasing started with a countdown within brand’s main social networks

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Guiding users towards website’s main feature

Accordingly to brand’s philosophy, finding the perfect bikini should be simple and stressless. In order to help users making their way as easy as possible towards website’s main feature, the configurator is strongly promoted and can be reach from many different locations along the navigation experience.

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The product, heart of user’s attention

Inspiring and dreamy, the photography invites customers to their next summer holidays. Through lifestyle pictures, the product is presented from all its aspects: comfort, style, confidence. Pages structure is made to set the right scene for pictures, at the center of user’s attention.

Right on tone, out of grid

Inspiring and dreamy, the photography invites customers to their next summer holidays. Through lifestyle pictures, the product is presented from all its aspects: comfort, style, confidence. Pages structure is made to set the right scene for pictures, at the center of user’s attention.

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Thank you for your time!

2021

2021

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